Bridget Hoida's "So L.A." is so cool!

Okay, here's a late summer read you won't want to miss: Bridget Hoida's So L.A.  This hard-to-put-down book proves my oft-stated point that intelligent, witty writing doesn't have to be a drag...Nor must said writing be pretentious, dull, or just plain depress the poor reader to death.
Hoida has told her tale with great attention to detail in place and setting--and I know, since I was born/raised in L.A. and spent many years there as an adult. She's used super smart pacing, written believable characters, and included plenty of devastatingly witty insights into the current state of American culture. AND she's done all this while striking an enviable balance between lively humor and realistic, heart-felt human tragedy.
On a purely practical note, I loved the way So L.A. was broken into short bite-sized chunks and how the  ironic "chapter headers" were employed. Like I said, it was hard to put down, and I don't recommend starting the book as before-sleep reading...Unless you feel like getting to sleep early the next morning!
Check out an excerpt from the book here. 
You can meet Hoida at the Newport Beach meeting of the Southern California Writer's Conference in September. She's gonna be speaking there, and I can't wait to hear what she's got to say about publishing right now. I'll be there doing the ever-popular "Pitch Witches" workshop with my friend and colleague Marla Miller among other things.
You can also meet me at my "How to Craft a Query Letter" class for San Diego Writers Ink, at the downtown San Diego Ink Spot. It's from 1-4 on Sat Sept 8th...More info on that class can be found right here. We'll talk pitches and queries and proposals and get you writing (or rewriting yours) in the class-- to make it a better tool to sell your work.